At Assisting Hands of Philadelphia, Lower Montgomery and Bucks County, we are proud to have assembled a team of compassionate professionals committed to a no-compromises, high-quality approach to care. It was not part of the plan when we launched the company, but we have attracted – and keep attracting – a leadership team and staff members whose life stories are intertwined with intense family healthcare experiences. It’s been a happy coincidence, perhaps, and it surely makes a difference in our engagement with clients and employees.
Renato Amorim, co-owner and president, has worked for the past twenty years in government and international business, where he had the opportunity to carry out investment and business-development projects in all continents. He has managed teams of professionals spread over several countries in pharmaceutical and mining multinational companies.
After a series of family health challenges involving severe cases of cancer and dementia, he decided to shift his career toward more direct, personal and closer involvement with home- and family-health needs. In the Assisting Hands franchise system, Renato found the right balance between professional fulfillment and the delivery of compassionate services to the community.
Sabine Oberbach, co-owner and vice-president, oversees the human resources and customer outreach functions at the Assisting Hands offices in Philadelphia and Bucks County. Sabine is also a Certified Nursing Assistant.
In 2014, a cancer diagnosis changed her routine. For a short while after surgery, she depended on her husband and friends to dress, cook and eat, take care of her sons, and drive to medical appointments. Getting the help she needed when she most needed it was crucial to her recovery.
Sabine also saw her grandparents getting old and becoming more dependent of others over time. One of her grandfathers lived in a nursing home. She witnessed him, previously a very active man, rapidly feeling deprived of his freedom and losing his appetite for life. Another grandmother, now 101, still lives in the house in which she was born, with Sabine´s parents. Interacting daily with loved ones and being able to decide what she wants to do or eat might be one of the secrets of her longevity.
Sabine believes that being able to stay at home is a true gift. At Assisting Hands, she hopes to help people live their lives fully in the comfort of their homes, with dignity and as much independence as possible, regardless of the health conditions leading them to employ in-home assistance.
Helene Krouchick, a Registered Nurse, works with new clients to ensure that all their needs are met. As coordinator of our training programs, she ensures caregivers are trained, and their competencies are assessed, to the highest standards. She has experience working in assisted living and skilled facilities, but it is in teaching that she feels she really helps others.
Nursing was a second career choice for Helene. She worked as a programmer for 11 years, then stayed home to raise her five children. During this time, she went back to school for nursing because of her passion and interest in the medical field. Upon graduation, she started working with the elderly in assisted living and skilled facilities. The life experiences of the people she met have made a deep impact on her.
When a person can no longer live alone or needs assistance, Helene likes to assist them to live in their own home, where so many good memories linger. Over the years, she has seen many people, in their transitions into nursing homes, suddenly needing to choose which memories to bring with them. It is very difficult to downsize one’s life into a studio apartment.
By contributing to the caregivers’ knowledge and skill sets, and understanding clients’ needs, Helene believes clients will be happier. That positive effect goes beyond the individual client: his or her family will enjoy the peace of mind of knowing that a caring professional is taking care of their loved one.
Carolyn Bailey, Director of Business Development, is proud to be a native of Philadelphia and resides in the Abington area with her three children. She feels blessed to still care for her parents and assist them with many decisions as they age in place. Carolyn enjoys spending time with her children, working with the Scholarship and Women’s ministry at her church and traveling.
Carolyn holds a Bachelor of Science degree in Marketing from Philadelphia University and has also earned a MBA with a concentration in Health Administration from Eastern University. She has over 25 years of experience in the healthcare industry, covering different roles in pharmaceutical companies, as well as in home health and home care sectors.
As Assisting Hands’ Director of Business Development, Carolyn is responsible for the management of our relationships with key stakeholders, identifying business opportunities, and proposing solutions for the needs of our customers and referral sources.