Call Us 866-924-2442
logo new
 
  • About Us
    • Our Culture
    • Our Caregivers
    • Our Management Team
    • Industry Statistics
  • Careers
  • Services
    • Coordination of Care
    • Elderly Care Services
    • Hiring an Agency vs.
      Direct Caregiver
    • Benefits Outweigh Cost
    • Personal Care
    • Skilled Nursing Therapy
    • Senior In Home Care
    • Alzheimer’s and Dementia
  • Programs
    • ENSUREPrograms
      • ENSUREConnect
      • ENSURECheck
    • Temperature Screening Services
      • Event Screening
    • Veterans Aid & Attendance
  • Blogs
    • Lifestyle
    • Franchising
    • Newsroom
  • Hand in Hand Newsletter
  • Franchise Opportunities
  • Ask a Question

Blog

Home Homecare 5 Marketing Tips To Take Home Care Business To The Next Level
home care

5 Marketing Tips To Take Home Care Business To The Next Level

July 23, 2020imrankhan

Running a home care business may not be as easy as you think. Fortunately, there are plenty of ways to make it simpler. Besides providing care to clients, another important aspect of running a franchise is to market the services. But many times maintaining the daily ins and outs and handling unforeseen issues – like caregivers not showing up to work – keep you from promoting your business.To help make it easier, we have shared some tips on how to promote and market your home care assistance franchise.

Understand the importance of social media presence

The best senior home care franchise leaves no stone unturned to maintain a strong social media presence. From Instagram and Twitter to Google+ and LinkedIn – multiple online platforms allow you to promote your business and connect with more people. It’s crucial to let people know about your presence and give them opportunities to get in touch whenever they would need your services.

Don’t forget the power of SEO

Search Engine Optimization, SEO for short, is an important piece of any marketing strategy. When the plan is to enhance your presence to reach more people online, do not miss the chance to explore SEO. Besides giving an ultimate appeal to popular search engines like Bing and Google, SEO smoothly drives qualified traffic to the landing page of your website. As search engine algorithms keep on updating, make sure to maintain an equal pace, if you want to establish your presence in the home care industry.

Spread the word with printed goodies

Though online marketing is crucial, none of the marketing strategies compare to the potential of traditional advertising methods. Whether your home care business is already a strong brand or not, you should market your agency with professional marketing collateral especially brochures. Promotional products, like pens, mugs, and notebooks can spread the name of your brand, but they cannot bring the value that a brochure can. The essential information about your services, your contact information, and your business’s mission statement are all found in the brochure which can very affordable to circulate.

Participate in community events

Being an owner of a home care franchise, you must connect with communities, and ultimately, with people. Your business is all about making a big difference in people’s lives who need assistance. For this reason, you need to participate in events and activities to spread awareness about your brand and establish a trusting relationship with communities. Connect with small business owners and meet people in your neighborhood to network with different organizations and generate warm leads.

Professional referrals are the key

When your brand mission is to serve more people, it’s important to grow your professional network. For this, visit nearby hospitals and clinics to sell your services to healthcare professionals. Let them know how your services could support the discharge planner, prevent hospital readmission, or help senior citizens with faster recovery.

Being in the home care industry means making a difference in people’s lives and creating a positive impact on communities.

If you want to start a home care assistance franchise and provide a needed service to your community, get in touch with Assisting Hands today.

Previous post Get Moving—From Your Chair! Next post 7 Easy Crafts Using Common Household Items

Newsletters

Facebook
Twitter

Categories

  • Alzheimer's Disease
  • Brain Health
  • Business Awards
  • Caregiving Tips
  • COVID-19
  • Elder Care
  • Healthy Aging
  • Homecare
  • In Home Care
  • Legal & Financial
  • Long Term Care
  • News
  • Planning Ahead
  • Respite Care
  • Safety
  • Senior Care
  • Summer
  • Travel
  • Uncategorized
  • Volunteering

Recent Posts

  • Sneaky Habits That Cause Caregiver Weight Gain
  • The Importance of Senior Vitamins and Minerals
  • Another Bowl, Please–Three Yummy Immune-Boosting Soup Recipes
  • Glaucoma—Signs and Care
  • 5 Simple Ways to Improve the Quality of Life for Your Loved One

Archives

  • January 2021
  • December 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • April 2020
  • March 2020
  • January 2020
  • October 2019
  • May 2018
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • September 2016
  • July 2016
  • June 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • November 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • May 2012
chat-icon

Read Our Newsletter

Read More
apache_pb

Download Our Brochure

Download
logo

assisting hands

Assisting Hands Home Care provides elder care services and senior in home care services for families across the country.

  • 866-924-2442
  • support@assistinghands.com
  • 5700 East Franklin Rd Nampa ID 83687

Follow Us

Facebook
Twitter
LinkedIn
YouTube
Pinterest

Company

  • In Home Health Care, Elder Care & Senior Caregivers
  • About Us
  • Careers
  • Services
  • Company News
  • Newsletter
  • Franchise Opportunities
  • Location List

Services

  • Hiring an Agency vs.
    Direct Caregiver
  • Senior In Home Care
  • Elderly Care Services
  • Coordination of Care
  • Personal Care
  • Skilled Nursing Therapy
  • Benefits Outweigh Cost

Legal

  • Site Terms
  • Privacy Policy
  • Accessibility Statement
  • Crunchbase

2020 Assisting Hands Home Care. ALL RIGHTS RESERVED | Powered by Path