Marketers May Use “Graywashing” to Attract Senior Consumers
Baby boomers and their parents—until recently viewed as virtually non-existent by many marketers—are fast becoming coveted customers. People age 50 and above have over 2 trillion dollars in their wallets—and many have few qualms about spending that money to maintain an active lifestyle. Indeed, this burgeoning demographic spends billions of dollars each year on products and services that claim to…
