Over the years, home care has emerged into a much-appreciated service of the healthcare industry. Since it focuses on helping seniors live comfortably and independently at home, quality home care is in demand amongst baby boomers and the aging population. Much of the credit for its rise is due to the growing aging population, which is expected to increase even more by 2030.
COVID-19 has pushed the industry a step further due to the desire for even more aging seniors wanting to remain in their homes. The pandemic is proving the home care industry as being pandemic resistant. During the pandemic, healthcare facilities are limiting visits of loved ones thus causing the sense of isolation to grow even deeper in its residents.
Since caregivers are considered essential workers in many states, the outreach for home care companies to provide their trained caregivers to provide companionship to loved ones isolated in facilities has grown. As a result, home care is now getting even more attention and appreciation from the healthcare industry since it is helping to reduce the burden on the healthcare system that is overwhelmed by the pandemic.
Very few industries can say that during a healthcare crisis, such as COVID-19, there is an opportunity that makes it one of the best times to buy a home health care franchise.
COVID-19 may possibly reshape home healthcare in 2021:
More Payment Options
The home care industry finds little or no coverage under Medicaid or private health care policies. This means that home care services are either paid out of the elderly’s pocket or by their family members. To date, Medicare only covers medical home care services. However, Medicare Advantage recently expanded to include non-medical home care services.
As home care services continue to prove their worth and show how seniors can remain safe and healthy at home under their umbrella, the industry may open doors to new payment opportunities, helping those seniors and families that could not afford these services on private pay.
Increased demand for caregivers
With the reopening of businesses in the U.S., people are returning to work which means that their loved ones are left at home without attendance. This can potentially be a serious situation depending on the daily care needs of the aging senior. With the availability of home care companies who can provide professional caregivers, the needs of the senior can be met through a personalized care program. This care can include everything from bathing and grooming to light housekeeping and meal preparation. The ability to keep a loved one in the safety of their home without having to be exposed in a facility seems to have caused a surge in the demand for home care services. This is one of the reasons for consideration to buy a home care franchise today.
Opportunities for expansion
Many senior living communities and assisted living facilities have faced staffing shortages during the pandemic and are reaching out to local home care agencies for staffing solutions. This situation has provided yet another good reason to buy a home care franchise due to the industry expanding, now more than ever, to provide caregivers to senior communities and facility residents.
If you want to buy a senior care services franchise, Assisting Hands® Home Care provides unparalleled operational and marketing support. There is a reason why they consecutively are awarded industry recognition including Top Franchise Satisfaction awards. For more information visit www.assistinghands.com/franchise or call 866-924-2442.